This in-person event will bring together all sectors of Pennsylvania's travel and tourism industry for three days of insightful and meaningful content and networking.
Schedule & Speakers
Monday, October 24
8:30 a.m. – 10:30 a.m. DMO Council Meeting
11:00 a.m. – 12:30 p.m. Tourism Coalition Meeting
1:00 p.m. – 2:30 p.m. Kickoff Lunch with Keynote Speaker Harriet Stein – "The Power of Leading with Awareness"
3:00 p.m. – 4:30 p.m. Breakout Sessions:
• Consumer Attitude Research: Brochures and other media
• When Shift Happens...leaders need the tools & skills to turn those situations around & produce a positive outcome for them, their team, and their guests. Hospitality leadership & HR coach Matt Heller will share strategies for handling tense encounters.
4:30 p.m. – 5:30 p.m. Reception with Exhibitors - Sponsored by MediaOne
Exhibitors: Arrivalist, Carvertise, Bandwango, Beyond Spots & Dots, Getaways On Display, Hello Social, Live.Work.Play, MediaOne, Sojern, TravelTV (formerly WMVision)
Tuesday, October 25
8:00 a.m. – 8:45 a.m. Networking Breakfast & Exhibitor Marketplace
9:00 a.m. – 10:00 a.m. Panel – Beyond the Marketing: Through the Eyes of Visitors
10:15 a.m. – 3:00 p.m. Breakout Sessions:
• 10:15 a.m. – 11:15 a.m. | The Guest Experience: How to keep a personal touch in times of automation
• 10:15 a.m. – 11:15 a.m. | Using Digital Advertising to Build Your Destination's Brand
• 11:15 a.m. – 11:45 a.m. | Refreshment Break & Exhibitor Marketplace
• 11:45 a.m. – 12:45 p.m. | Why Tourism is Important in Non-Traditional Ways
• 11:45 a.m. – 12:45 p.m. | Authentic Travel Experiences: Meeting Expectations (Greg DeShields – Tourism Diversity Matters)
12:45 p.m. – 1:45 p.m. Networking Lunch & Exhibitor Marketplace
2:00 p.m. – 3:00 p.m. Breakout Sessions:
• 2:00 p.m. – 3:00 p.m. | Autism, Accessibilty and Taking Action: Improving Guest Experience for ALL (Meredith Tekin – President, International Board of Credentialing and Continuing Education Standards (IBCCES)
• 2:00 p.m. – 3:00 p.m. | Business Succession Plans (Isidore Ogoussan, Allied Financial Advisors, LLC)
3:00 p.m. – 3:30 p.m. Refreshment Break & Exhibitor Marketplace
3:30 p.m. – 4:30 p.m. Keynote: The State of Tourism (Adam Sacks, Tourism Economics)
6:00 p.m. – 9:00 p.m. Bus to Off Site Dinner at Susquehanna Art Museum
Wednesday, October 26
8:00 a.m. – 9:00 a.m. Networking Breakfast / Exhibitor Marketplace
9:00 a.m. – 10:15 a.m. State Agency Updates Panel
10:15 a.m. – 10:45 a.m. Refreshment Break & Exhibitor Marketplace
10:45 a.m. – 11:45 a.m. Industry Update: PRLA – Legislative Priorities and Advocacy followed by Short-Term Rentals (Panel)
11:45 a.m. – 12:00 p.m. Refreshment Break & Exhibitor Marketplace
12:00 p.m. – 1:30 p.m. Lunch
12:30 p.m. – 1:00 p.m. PA Tourism Office Update
1:00 p.m. – 1:30 p.m. State of the Tourism Industry & Becoming a Better Advocate with Representative Bud Cook
2:00 p.m. - 4:00 p.m. Optimizing Your Google & Yelp Profiles (Miles Partnership)
Accommodations
The conference hotel is the Hilton Harrisburg, 1 North 2nd Street, Harrisburg, PA 17101. Our Conference Rate is $144 plus tax per night, with a cutoff date of October 3. After October 3, please contact Heidi Howard at hhhoward@prla.org for overnight accommodation information.
Sponsorships
Sponsorship Packages are available for the Tourism Summit. Please contact Heidi Howard at hhoward@prla.org for more information.