Where Leadership Meets the Next Generation

Join us at the Hershey Lodge for two days of strategic planning, statewide collaboration, and a celebration of Pennsylvania's rising hospitality talent.

The PRLA Winter Meeting brings together hospitality leaders, destination partners, and industry advocates for a full day of business meetings and strategic retreats—followed by the 13th annual PA ProStart Student Invitational, where the next generation of hospitality professionals showcase their skills.

Monday, February 22, 2027 - DAY 1: Educating Todays Professionals. Developing Tomorrow's Leaders.

8:00AM - Registration

9:30AM-11:00AM - PRLA Educational Foundation Board Meeting

11:00AM-1:30PM - PRLA Board of Directors Meeting & Lunch

1:30PM-4:30PM - DMO Retreat - A collaborative working session exploring statewide tourism trends, challenges, and opportunities to strengthen Pennsylvania's destination landscape.

2:00PM-4:00PM - PABBI Council Retreat

2:00PM-5:00PM - State & Chapter Leaders Strategy Retreat — A strategic forum for building the 2027 leadership pipeline, planning local events, growing membership, and fundraising.

5:30PM-6:15PM - Student Welcome with BOD & Chapter Leaders

6:30PM-8:30PM - PRLAEF Fundraising Dinner - Join us for a special offsite fundraising dinner supporting the PRLA Educational Foundation. Your participation fuels workforce development, industry-recognized credentials, scholarships, and hands-on training programs—strengthening the hospitality workforce of today and tomorrow.

Tuesday, February 23, 2027 - Day 2: PA ProStart Student Invitational

8:30AM - Leaders Breakfast

9:00AM - ProStart Student Invitational

Investing in Tomorrow's Hospitality Leaders

High school students from around Pennsylvania will compete in the 13th annual PA ProStart Student Invitational. With culinary, management, and cake decorating divisions, this competition is designed to build confidence, ignite passion, and prepare them for successful careers in hospitality.

Relive the excitement—watch last year's highlight reel to see the energy, creativity, and talent these students bring to the competition.

Join us at the Awards Luncheon ($40/person) as we celebrate the winning teams and recognize the outstanding achievements of Pennsylvania's future hospitality professionals.

Educating Todays Professionals. Developing Tomorrow's Leaders.

ACCOMMODATIONS

Make the most of your experience by staying at the Hershey Lodge, the official host hotel of the PRLA Winter Meeting and 13th annual PA ProStart Student Invitational.

Reservation Block - Opening Soon!

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